Turkey’s government has sent a letter to the United Nations formally  requesting that it be referred to as Türkiye, the state-run news agency  has reported. 

The move is seen as part of a push by Ankara to rebrand the country and  dissociate it from the bird of the same name and negative connotations  associated with it. 

Anadolu Agency said Stephane Dujarric, spokesperson to UN secretary  general António Guterres, confirmed receipt of the letter from Mevlüt  Çavuşoğlu, the Turkish foreign minister. 

The agency quoted Dujarric as saying that the name change had become  effective “from the moment” the letter was received. Dujarric told the  Washington Post: “It is not uncommon for us to receive such requests.” 

President Recep Tayyip Erdoğan’s government has been pressing for the  internationally recognised name Turkey to be changed to Türkiye  (tur-key-YAY) as it is spelled and pronounced in Turkish. 

The country called itself Türkiye in 1923 after its declaration of independence.In December 2021, Erdoğan ordered the use of Türkiye to better represent Turkish culture and values,

including demanding that “Made in Türkiye” be used instead of “Made in  Turkey” on exported products. Turkish ministries also began using  Türkiye in official documents. 

The government this year released a promotional video as part of its  attempts to change its name in English. The video shows tourists from  across the world saying “Hello Türkiye” at famous destinations. 

The Turkish presidency’s directorate of communications said it launched  the campaign “to promote more effectively the use of ‘Türkiye’ as the  country’s national and international name on international platforms”. 

Turkey’s English-language state broadcaster TRT World has switched to  using Türkiye although the word Turkey slips in, used by journalists  still trying to get used to the change.